Have You Seen This iTunes TV Commercial?

I’ve gotta say, these iTunes TV spots are amazing. The colors, the silhouttes, the exciting music, and the editing - wow. Really creative, captivating stuff.

Here’s the new one (below) featuring Coldplay performing their new single, Viva La Vida. I can’t keep my eyes off this thing. I get a chill watching the band perform here too - the same way I used to feel about U2. Anyway, the first time I saw this ad I loved the song and immediately downloaded it from iTunes. Now that’s effective marketing!

Enjoy the video, and then tell us what you think about these ads. Do they sell you? If so, why? Leave a comment (below the video)!

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“Nature gave us one tongue and two ears so we could hear twice as much as we speak.”
-Epictetus

This morning I grabbed my iPod and took a walk through the streets of my neighborhood. I had my headphones in and my favorite tunes going. I was humming along, enjoying my walk, when I became increasingly aware of even louder music playing around me.

It was getting annoying, because I couldn’t hear my own music. So I turned up the volume on my iPod. But that didn’t work - the other music was too loud.

In that moment I decided to give up. I paused my iPod and surrendered to the blaring music.

What was it? Trucks. Car horns. Children shouting from school buses. Motorcycles. It was a symphony of chaotic street noise.

The rumble of a passing semi? Drum n’ bass. The swishing of trees in the wind? Soft cymbals. The shouting kids? Trumpets and sax.

The moment I surrendered to the street noise - the moment I fully accepted it - was the moment it became interesting, even enjoyable, like music. I was in a state of non-resistance to reality, fully embracing the sounds. It was a welcome relief.

The logical mind filters out street noise. It doesn’t consider it important, much like shadows on a sidewalk; we take these sounds for granted.

Even in a quiet room, there’s sound.

Close your eyes. Can you hear it?

Give it a try, and tell us what you hear. Leave a comment!

“There came a time when the risk to remain tight in the bud was more painful than the risk it took to blossom.” - Anais Nin

Ah, Spring. Time to grow, time to shine, time to blossom…

Time to emerge, time to play, time to show our true colors…

O spring! May the warm air thaw our frozen hearts. May the gentle breeze blow the dust off our imaginations.  May the sunlight illuminate our hidden creative genius.

Here’s to spring! Let it remind you that the grass is always greener on your side. Let the blue sky reveal a clear path to your destiny. May you sing as bravely as the first morning bird! 

It’s spring! Who knows what magic awaits around the corner. Have faith with every step on your creative journey. You never know - you might discover a mysterious garden.

Is springtime inspiring you, too? Leave a comment!

“I noticed these shadows and I knew that it meant it was sunny.”
- David Hockney

I took this photo during my walk the other day. I really like it and wanted to share it with you. Not sure why, really, it’s just shadows of trees on a sidewalk.

But maybe that’s it. Such a simple thing we take for granted, these shadows.

We walk past them everyday, ignoring them, filtering them out.

But shadows are part of the composition of our lives, aren’t they?

Can we really ignore them? Should we?

Nature gives us these opportunities - these gentle reminders - to see the beauty of shadows, of negative spaces; the things we’d rather forget.

If we can see the shadows, that means we can see the light, does it not?

Would the big picture be as lovely, or interesting, if the shadows weren’t there?

What do you think? Leave a comment!